Product Development At JuteXPO

During my time at JuteXPO, I have been involved in countless projects across a vast range of retailers, tourist businesses, charities and more. One of the most fulfilling brands to have worked with has been Waitrose & Partners - having breathed new life into the shopping bag space. In 2023, we began working with Waitrose on an exciting new project collaboration with Lulu Guinness, an iconic British fashion designer. I was tasked with bringing that product to life, through early design concept stages to final brand shoots and in-store application. Following the success of the Lulu Guinness project, I became product lead in further designer meetings with Sophia Webster, Olivia Rubin, Radley and more. I have frequently been afforded the opportunity to design products from scratch and both WWF & Merlin Entertainments have been a fantastic foundation to be able to do that. Whether it has been a store shopper for Alton Towers or a fully bespoke umbrella for Shrek Adventures in London, I have enjoyed working with a range of assets from multiple different Merlin sites. With WWF, we were tasked with creating a personalised bag and homeware range from the ground up, complete with print illustrations through to product specifications — completing the sign off with a full suite of product photography & marketing strategy for them to use.